


Sun&Sons is an independent creative studio located in Miami, Florida.
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Over the years, we have nurtured a healthy addiction
to becoming a creative ally for visionary people/companies
that are looking to make a mark in culture.
/// Lucky Buddha Beer /// Brand Reposition & Refresh
/// Gramps /// Brand Creation /// Exterior Design
/// Red Bull - 3 Days in Miami /// Event Brand Design & Production
/// Pizza Tropical /// Naming /// Brand Creation /// Packaging
/// Miami Zine Machine - Litlle Miami zine ///
/// Miami's Best Pizza /// Brand Refresh /// Social Media
/// Algae - Vortex of Doom /// Brand Creation /// Seasonal Refresh
/// Little River Miami /// Brand Creation /// rand Positioning
/// Red Bull - 12 Hours of NAAFI /// Event Design & Production
/// O, Miami /// Project Invention & Design
/// Coconut Cartel /// Brand Reposition & Packaging Design

/// Denzel Curry /// Graphic Design

/// Miami SunSox /// Brand Creation


People we've Helped

Work from a Past Life

Nike
Nike - To celebrate the 20th anniversary of the Nike Dunk shoe, we
created an oversized zine that mashed together the hybrid (and seemingly disparate) basketball and skateboarding history of this classic shoe.

Fufi Fufi - As a counter to the Art Basel gallery scene, an old ice-cream truck was converted into a mobile store that rolled around, selling legit art at affordable prices to the art hungry masses on the streets of Miami.


AND 1 - To position AND 1 as the opposite of the NBA, we took a box of
glitchy VHS tapes featuring street basketball legend Skip to My Lou and edited them together skate-tape style to invent the now legendary AND 1 Mixtape.
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MINI - When launching the Mini Cooper into North America, we were asked to avoid becoming a fad. We did that by creating our own car culture called "motoring". The campaign was named Adweek's Guerilla Marketer of the year.

Fufi Fufi
truth - The brand was created to use the natural teenage desire to rebel
and turn it against the big tobacco companies. It has been named one of the top ten advertising campaigns of the past 20 years by Ad Age magazine.
And 1

Mini
Bar - The idea behind BAR (a popular bar in Miami from 2009 to 2011)
was to reinvent itself every three months. Different artists and designers were chosen to give the bar a visual overhaul. This is Mike's version.

Under Armour - To establish their point of view surrounding basketball, we linked the spirit of Baltimore (their HQ) and the gritty fortitude found there, with the spirit of hard nose dedicated-to-the-sport basketball players.
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Ikea - Making something beautiful that costs $2,000 is boring. Making something beautiful that costs $2 is a revolution. Lucky us, Ikea's price tags are the same shape as a billboard - so emphasizing their prices was easy.

Coke Zero - We launched Coke Zero into the world. Widely expect to fail, the brand stands today as the 2nd most successful product launch in Coke's history - with double digit gains every quarter for 7 straight years under our watch.
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